Digital Marketing Director – Job Description

What This Role Actually Is

We’re looking for an experienced copywriter who can architect marketing funnels and drive conversions. This is NOT a general marketing role – it’s specifically for someone who lives and breathes copy, understands how to turn words into revenue, and can build strategic student journeys that convert. The ideal candidate will lead copy strategy and conversion optimization for our active subscriber list, driving engagement and revenue across multiple educational products and student journeys.

The Reality of What You’ll Be Doing

Core Responsibilities

• Writing & Overseeing Copy That Converts
• Oversee and edit copy for email campaigns, landing pages, and sales funnels
• Review and improve copy across all touchpoints in the student journey
• Maintain consistent voice while adapting messaging for different segments