Digital Marketing Executive (SaaS)

5 days, 10am-6pm (Hybrid work arrangement, 3 days WFH)

Salary: $4000-$4500

Location: Eunos Ave 3,

Job responsibilities:

• Plan and execute paid acquisition campaigns across Meta, Google, and other channels to drive free trial signups and paid subscriptions
• Continuously test and scale ad campaigns - running creative variations across audiences, formats, placements, and messaging to identify what works
• Conceptualise thumb-stopping static and video ad creatives, and produce clear briefs for designers and video editors to bring them to life
• Track, optimise and report on campaign performance to improve acquisition costs, trial-to-paid conversion rate, and ROAS, with a focus on sustainable growth
• Identify and build audience segments based on user personas, platform data, and market research to sharpen messaging an...