The Digital Marketing Lead is a strategic and hands‑on role responsible for leading the brand’s visual identity, digital campaigns, and marketing execution. This hybrid role combines creative design expertise, digital content management, and selected strategic marketing responsibilities to ensure consistent branding, measurable performance, and increase brand awareness to support business growth.

The ideal candidate is both creative and analytical, with digital expertise capable of managing campaigns end‑to‑end, leadership capability and execution discipline.

Responsibilities

• Plan, execute and optimize paid online or lead generation campaigns across social media (LinkedIn, FB, Instagram, TikTok etc), Google Ads, email marketing, and other digital platforms.
• Manage SEO and SEM strategies to improve online visibility.
• Track and report analytics using tools such as Google Analytics and Meta Business Suite.

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