SUMMARY:
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POSITION INFO:
WHO ARE WE: Our client, an established organisation operating at the forefront of digital marketing, e-commerce and retail, is seeking a driven Digital Marketing Manager to own and optimise their comprehensive digital growth engine. WHAT WILL YOU DO: Own paid media strategy, budgets, and execution across Meta, Google Ads, and South African marketplace advertising platforms such as Takealot Sponsored Ads and Amazon.co.za Sponsored Ads. Allocate budgets based on measured ROI, shifting investments toward the most profitable channels. Build, run, and optimise Meta campaigns within Ads Manager, including audience targeting, creative testing, and budget management. Measure channel performance against internal sales data to ensure accurate assessment of ROI, going beyond platform-reported figures. Manage external advertising agencies and bring channels in-house when performance metrics justify the move. Plan and execute paid ...