Strategy & Planning Develop and implement multi‑channel digital marketing strategies aligned with company goals. Plan campaigns for brand awareness and lead generation. Conduct competitor analysis and identify new digital growth opportunities.
Campaign Management - Plan and execute paid media campaigns (Google Ads, Facebook Ads, programmatic, etc.)
- Manage SEO & SEM strategies to improve rankings and organic traffic.
- Create targeted campaigns for specific audience segments for the given country and territories.
Content & Creative Direction - Coordinate with content creators, designers, and video editors to create effective content.
- Ensure all digital assets follow brand guidelines and are optimized for each platform.
- Develop content calendars for all platforms.
Analytics & Optimization - Monitor and analyze KPIs such as CTR, CPC, CPA, ROAS, and conversion rates.
- Use an...