Essential Duties and Responsibilities
Accountabilities
1.
Provide digital leadership and subject matter expertise in the implementation and ongoing management of new
marketing technologies and platforms (including Adobe Experience Manager, Adobe Analytics and Adobe
Express).
Lead digital-first operational marketing delivery, including channels, automated journeys, workflows
and A/B testing, aligned to contract requirements, budgets and outcomes.
2.
Manage digital performance measurement and optimisation of new technologies, implementing robust tracking
(e.g.
pixels, conversion events, UTMs) to report on ROI/ROAS, improve user journeys and provide clear,
evidence-based recommendations to increase effectiveness and efficiency.
3.
Manage analytics, tracking and data governance, overseeing platforms such as Google Analytics, Tag
Manager and Search Console, ensuring compliance with GDPR,...