Role Overview

The Digital Marketing Manager is responsible for shaping the strategic direction, planning, execution, and optimisation of all digital marketing initiatives for the university. The role oversees website performance, SEO/SEM, paid media, social media, marketing automation, CRM, digital analytics, and leads the digital team to strengthen brand presence and drive student recruitment outcomes.

1. Key Responsibilities

Digital Strategy & Campaign Management

Develop and implement the universitys digital marketing strategy aligned with marketing, communications, and recruitment objectives.

Plan, create, and execute integrated digital campaigns across multiple channels (website, SEO/SEM, email, social, paid advertising).

Manage and optimise the digital marketing budget to maximise effectiveness and ROI.

Collaborate closely with internal teams (Brand, PR, Performance, Ma...