Position Overview
Job Description
We are hiring a Digital Marketing Manager for a higher education organization to build awareness of its programs, products, and services and connect prospective students with opportunities that help them achieve their goals.
The Digital Marketing Manager is an innovative, performance-driven professional responsible for developing, implementing, and optimizing comprehensive digital marketing strategies, beginning with a strong website presence. This role will lead SEO initiatives to improve search engine rankings across the organization's brands, oversee agency partners managing Google Ads campaigns, and develop and execute paid social media campaigns across multiple platforms.
The ideal candidate will ensure all digital marketing efforts work in synergy to drive website traffic, generate high-intent inquiries, strengthen brand awareness, and maintain compliance with applicable regulations. This position combines strategic thinking with hands-on exec...