Purpose of the position

The Digital Marketing Manager is responsible for building and leading Lesaka’s group-wide digital and social capability in support of building one Lesaka brand. This role will define and manage the digital and social media strategy and implementation for GSS platforms, governance and standards for the Group, as well as coordinating and reporting of social influencer campaigns, and engaging staff to actively participate and engage on our corporate social media profiles. The successful candidate is responsible for growing Lesaka’s digital and social ecosystem and building the digital brand footprint.

Duties and Responsibilities

• Group (Corporate brand) digital and social strategy
• Develop and own the digital and social media strategy for Lesaka’s corporate profiles.
• Translate the Lesaka brand strategy into a clear digital and content framework that works across multiple audiences: Staff, Investors, Consumer...