Key Responsibilities
Performance Marketing (D2C)
● Own and scale paid performance marketing across Meta (Facebook & Instagram) and
Google (Search, Shopping, Display, YouTube).
● Drive full-funnel growth across acquisition, conversion, and repeat for Mokobara’s D2C
business.
● Lead creative experimentation and testing across formats, messaging, audiences, and
landing pages to continuously improve performance.
● Own budget planning, allocation, pacing, and efficiency across channels.
Marketplaces (Amazon, Flipkart, Myntra, etc.)
● Lead campaign planning and execution across key marketplaces, aligned with business
priorities and sale calendars.
● Plan, execute, and optimize festive sales, mega events, and BAU bursts across
marketplaces.
● Work closely with marketplace POCs to track mid-event performance, identify trends,
monitor competitive activity, and drive real-time optimizations.
● Partner with marketplace ops and internal stakeholders ...