Lead Generation & Funnel Performance
- Coordinate landing pages, forms, and lead capture setup across both APPSeCONNECT and appse.ai.
- Work with Sales to ensure lead routing and handoff happens without delay or drop-off.
- Own lead-generation tracking end-to-end — MQLs, form fills, and pipeline contribution by campaign.
- Report on lead-gen performance by channel and campaign, and flag underperformance early.
Marketing Operations & Process...