The Digital Marketing Officer is responsible for planning and executing integrated digital campaigns, leads online content development, and translates campaign data into actionable insights to drive brand growth.

Key Responsibilities:

Digital Campaign Management

• Plan, develop, and execute integrated digital marketing campaigns to drive awareness, engagement, and leads for assigned projects and brands
• Manage and optimize campaigns across digital channels including social media, search, display, and email

Content Development

• Lead content creation and management for the brand's online platforms including the website and social media pages
• Collaborate with creative and digital agencies to produce relevant, high-quality content aligned with brand guidelines and campaign objectives

Analytics & Reporting