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Digital Marketing Optimization Manager

Company

Confidential

Location

toronto, on

Posted

June 12, 2026

Position Overview

Take a leading role at Diabetes Canada, driving marketing performance and optimization efforts. Use data and insights to enhance digital campaigns while supporting health-focused initiatives.

As the Manager of Marketing Performance & Optimization, you'll oversee in-depth performance analysis across digital platforms and channels. Your expertise in A/B testing and experimentation will shape the marketing strategies, ensuring alignment with broader organizational priorities. Your role will provide vital performance insights that influence decision-making at the leadership level.

Key Responsibilities: β€’ Lead performance analysis for digital marketing campaigns β€’ Develop A/B and multivariate testing strategies β€’ Build a comprehensive experimentation roadmap β€’ Translate insights into actionable recommendations β€’ Support health and fundraising initiatives with data-driven decisions

Requirements: β€’ Strong experience in digital marketing and performance analytics β€’ P...

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