Position Overview
Take a leading role at Diabetes Canada, driving marketing performance and optimization efforts. Use data and insights to enhance digital campaigns while supporting health-focused initiatives.
As the Manager of Marketing Performance & Optimization, you'll oversee in-depth performance analysis across digital platforms and channels. Your expertise in A/B testing and experimentation will shape the marketing strategies, ensuring alignment with broader organizational priorities. Your role will provide vital performance insights that influence decision-making at the leadership level.
Key Responsibilities: β’ Lead performance analysis for digital marketing campaigns β’ Develop A/B and multivariate testing strategies β’ Build a comprehensive experimentation roadmap β’ Translate insights into actionable recommendations β’ Support health and fundraising initiatives with data-driven decisions
Requirements: β’ Strong experience in digital marketing and performance analytics β’ P...