JOB DETAILS

Job description:


Run digital marketing activities for revenue generation, D2C & B2B sales

Manage all digital campaigns, from ideation to media planning to optimization and

performance analysis

Run paid media campaigns (primarily google, Insta & Facebook) to maximize revenue

Maintain and monitor keyword bids, daily and monthly budget caps, impression share,

quality score and other important account metrics.

Manage all efforts & goals on digital paid media: SEM, Display, Paid Social, etc.

Serve as the key strategic lead for traffic & conversion generation
Establish processes to correlate performance marketing metrics to business impact

Monitor key metrics like ROAS, ROI, Cost per acquisition

Work with the team to institute best execution processes

Network with industry experts and potential clients to drive brand awareness

Market research and an...