Position Overview
Description We are looking for a Digital Marketing Specialist to join a growing team on a contract-to-permanent basis. This role is ideal for a marketing specialist who combines strong campaign execution skills with strong written communication and a data-driven mindset. You will help elevate digital outreach efforts across paid and email channels while using performance insights to refine strategy and improve results.
Responsibilities:
β’ Develop and manage digital marketing initiatives across paid search, email, and related online channels to support business growth.
β’ Create compelling marketing copy and campaign content that aligns with brand voice and engages target audiences.
β’ Monitor campaign performance using analytics tools and translate findings into practical optimization recommendations.
β’ Oversee Google Ads and search advertising activities, including campaign setup, budget tracking, keyword refinement, and performance improvement.
β’ Build, schedule...