Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

About the job Digital Marketing Specialist

JOB ACCOUNTABILITIES / KEY RESULTAREA

• Plan, and execute digital marketingstrategies and campaigns, including content, social media, display advertising,email, instant messaging, search engine marketing
• Track, measure, generate reports andoptimize paid marketing campaigns with data-driven approaches (e.g. splittesting, A/B testing etc.)
• Design and optimize lead funnels tomaximize conversions, by optimising targeting, copy and messaging
• Update, optimize and maintain leadpage (landing page) to improve conversion
• Support the development of marketingcustomer database
• Collaborate with marketing team matesto maintain and upgrade marketing performance and ROI
• Stay up-to-date with digital marketingtrends and potential new channels and strategies to keep us ahead

QUALIFICATIONS & COMPETEN...