**Digital Marketing Specialist, Paid Media**
This role aligns to industry titles such as Paid Media Executive, Performance Marketing Executive.
**Job Summary:**
Support the Paid Media team by independently planning, executing, and optimising digital campaigns across paid search and social channels. Deliver accurate reporting, maintain campaign documentation, and collaborate with cross-functional teams. Experience with Canadian and Australian education markets is a plus, but not essential.
**Key Responsibilities:**
+ Implement and manage paid media campaigns (Facebook, LinkedIn, Google, Bing and emerging platforms) following Pearson’s playbook and compliance guidelines.
+ Optimise ad creatives and copy, liaising with global brand for approvals and portfolio marketing teams on campaign strategy.
+ Track and update campaign budgets, ensuring alignment with seasonal plans.
+ Monitor campaign performance metrics and flag issues for review.
+ Maintain budget tracki...