Position Overview
Description We are looking for a Digital Marketing Specialist to help accelerate customer acquisition for a fast-growing consumer eCommerce brand in Philadelphia, Pennsylvania. This role blends performance marketing, creative development, and analytics, making it a strong fit for someone who enjoys turning insights into campaigns that drive measurable growth. You will work across paid social channels, evaluate results closely, and partner with cross-functional teams to improve conversion outcomes and expand testing opportunities.
Responsibilities:
β’ Develop paid social campaign concepts, prepare clear creative direction, and guide structured experimentation designed to improve acquisition results.
β’ Translate campaign data, audience behavior, and market signals into practical recommendations for messaging, creative formats, and targeting strategies.
β’ Manage and refine paid media initiatives across platforms such as Meta, TikTok, Pinterest, and Reddit to improve effic...