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Digital Marketing Strategy and Optimization Lead

Company

Panther Labs

Location

remote, remote

Posted

May 29, 2026

Position Overview

Enhance digital marketing operations as a Digital Marketing Manager. Drive engagement and conversion through optimized website experiences and targeted marketing campaigns, all within a remote-first culture.

You'll own digital marketing execution and analysis, focusing on the performance of website, email, and paid media channels. Develop and implement CRO strategies, manage SEO/AEO initiatives, and build scalable lifecycle programs using HubSpot. Collaboration with marketing teams will be key to align on high-intent traffic strategies, ensuring improved engagement and pipeline results.

Key Responsibilities:
β€’ Own and optimize website performance to boost conversions
β€’ Conduct A/B testing to refine messaging and creative
β€’ Execute organic growth initiatives through SEO and AEO
β€’ Partner with product marketing to enhance traffic generation
β€’ Develop and manage lifecycle marketing strategies in HubSpot

Requirements:
...

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