Job ID: *******
Career Area: Sales & Marketing
Job Category: Salaried
Location: FCA Mexico - Santa Fe Corporate Services
****, MX
Date Posted: August 27, ****
Brand: FCA Group
The **Digital Media Manager** will be responsible for leading the **end-to-end strategy**, planning, execution, and optimization of Stellantis México's and Dealer Association's digital media initiatives.
This includes deploying innovative media strategies across all channels to achieve business objectives through performance-oriented, data-driven approaches.
**STRATEGIC**:
- Lead the collaboration with the external **digital media agency** in developing and executing monthly and annual media plans.
- Data-driven attribution and measurement of the main KPI ́s according to:
- **Awareness**: Reach, Viewability, CPM, CPV, Frequency
- **Consideration**: CPC, CPLPV, Website Traffic, Engagement
- **Performance**: Leads, CPL, ROAS
- Forecast and align KPIs wi...