In this role, you will be responsible for driving the overall digital strategy to maximize user engagement, website traffic, and ultimately, omnichannel performance, including e-commerce conversion rates and in-store traffic/sales. This involves hands-on campaign creation, execution, and management across all digital channels, including social media, Google, and PEP’s websites. A core function will be to continuously analyze performance metrics (such as site traffic, engagement, and conversion data), using these insights to optimize content effectiveness, implement A/B testing, digital media targeting, audience segmentation, and champion a 'test and learn' approach to enhance the customer's digital user experience and achieve key marketing and sales objectives.