Role Overview :

We are seeking a highly analytical and detail-oriented Senior Digital Analytics Specialist to join our digital marketing and product team. In this role, you will be responsible for tracking, analyzing, and reporting on digital user behavior across our web and mobile platforms. You will play a critical role in translating complex datasets into actionable insights that drive user acquisition, engagement, and conversion optimization. Core

Focus Areas

• Clickstream Analytics: Must-Have: Extensive, hands-on experience with clickstream data collection, analysis. Must possess deep expertise in tracking user behavior, defining custom events, managing tag implementations (via Google Tag Manager or Adobe Launch), and translating raw clickstream data into comprehensive user journey maps and behavioral insights.

• SEO-Related Analytics: Organic Performance Tracking: Proven track record of monitoring and analyzing organic search performance,...