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Direct-to-Consumer Strategy Analyst

Company

Marico Limited

Location

India, India

Posted

June 26, 2026

Position Overview

Qualification & Experience

  • Masters/PG in Management with specialization in Sales & Marketing
  • 5+ years experience in FMCG sector sales;
    At least 3 years in a role managing Ecommerce Customers in the Consumer Goods/ Beauty sector
  • 2-3 years’ experience in a Trade Marketing / Customer Marketing role as well as a Marketing role would be preferable


Key Deliverables of the Role

  • Develop strategies to grow revenue while enhancing the consumer experience on DTC platform.
  • Devise and implement strategic direct marketing plans and programs for DTC business to ensure the profitable growth and expansion
  • Develop and execute performance marketing strategies to increase customer acquisition, retention, and conversion rates. Key objectives include maximizing new consumer acquisition levels and maintaining high levels of consumer retention
  • Drive and execute e-marketing tactic...

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