The **_B2B Campaign Operations Director_** is a strategic leadership role which supports Staples Business growth objectives by;

a) overseeing our marketing email operations functions that support Staples Business; and

b) maturing our utilization of a Customer Data Platform to develop and execute highly personalized, data-driven, and well-orchestrated multi-touch journeys.

c) supporting the end-to end B2B lead management process, from lead qualification, scoring, routing, conversion, driving CLV, and related reporting and feedback loops.

This role will improve the efficiency and effectiveness of our targeted marketing and prospecting efforts by leveraging marketing technology(martech), both first and third party customer data, a deep understanding of customer segmentation and B2B Marketing best practices.

**Key Responsibilities:**

· Leverage the recent implementation of a CDP for both efficiency and effectiveness. Collaborate close...