Purpose & Overall Relevance for the Organization

Lead the Iberia Brand Communications strategy, campaigns, and activations across integrated marketing activities, in alignment with Europe and Global brand strategy, to drive brand advocacy, momentum, market share, and net sales.

Key Responsibilities

• Lead Iberia’s brand communications, PR, talents and publishing strategy across categories, ensuring alignment with Europe and Global strategy and local marketplace priorities.
• Shape and deliver integrated brand campaigns and activations that connect all consumer touchpoints across communications, PR, partners, channel marketing, sports marketing, and publishing.
• Lead category communications, agency briefings, and publishing plans to ensure best‑in‑class execution in line with brand standards, strategic priorities, and market opportunities.
• Drive the development and execution of sell‑in tools and cross‑category activation p...