Description

Director, Brand Management – SparklingFlavours(Fanta / Sprite), France

Location:France

Direct Reports:Senior Manager(s)SparklingFlavours

Function:Marketing

Role Purpose

The Director, Brand Management – SparklingFlavours(Fanta / Sprite) France leads the end-to-end brand management for the SparklingFlavoursportfolio in France.

This role is accountable for translating Global and Europe OU (operating unit) brand strategies into locally relevant, insight-led execution plans, ensuring excellence across Media & Connections, innovation deployment, and in-market activation.

Operating within the Franchise model, the Director plays a critical role in delivering market share growth, brand equity, recruitment, and consumption frequency, by building culturally relevant, distinctive brand experiences for Fanta and Sprite.

Working in close partnership with Customer & Commerci...