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Job Description
:Role Summary
Reporting to the AVP, Global Digital Marketing & Marketing Technology, the Director, Global Digital Marketing Performance & Optimization drives enterprise-wide digital performance measurement, analytics, and data-driven insights. You will transform complex digital data into strategic business intelligence and compelling narratives that inform decision-making across the organization. This role establishes measurement frameworks and analytics capabilities that position data as a cornerstone of Sun Life's competitive digital advantage.
What will you do?
Digital Measurement & Performance Optimization
Develop and execute comprehensive digital marketing measurement strategies aligned with business objectives
Establish KPIs and metrics across digital channels (web, mobile, email, social media)
Identify and drive optimization opportunities targeting measurable improvements in ...