Director, GTM Technology

Owner of the systems, data, and processes that power our full marketing and sales funnel—from first website touch through lead capture, scoring, routing, and nurture, to handoff to a BDR or Global Sales Advisor. Architect how tools like Apollo, Chili Piper, Nooks, Salesforce, Zapier, and Pardot work together as one cohesive system.

Responsibilities

• Lead performance & funnel integrity: monitor lead performance across regions, segments, and channels; track stage conversion rates; identify stage suppression factors; report on funnel metrics.
• Data hygiene: maintain clean lead and contact records, ensure accurate campaign attribution, UTM coverage, and funnel stage accuracy.
• Marketing & sales system integration: design end‑to‑end lead flow architecture; build and maintain integrations; keep outbound actions GDPR‑compliant; document architecture.
• Lead routing & operations: manage routing accu...