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Position Summary
The Director, HCP Marketing is responsible for developing and executing the healthcare provider (HCP) engagement strategy for an upcoming launch in Schizophrenia. This role ensures effective brand positioning, promotional execution, and omnichannel engagement to drive awareness, adoption, and utilization among HCPs.
The Director will work cross-functionally with sales, market access, medical affairs, and commercial operations to align on strategic priorities and ensure that HCP marketing initiatives support both short-term brand objectives and long-term market success.
Key Responsibilities
HCP Marketing Strategy & Execution: Develop and execute a comprehensive HCP strategy, ensuring alignment with brand objectives and competitive positioning. Drive alignment between clinical teams and marketing efforts to effectively translate clinical data into compelling commercial messaging.
HCP Engagement & Field Enablemen...