Position Overview
Demand Generation
Understand the nuances of each market and develop market specific content & digital marketing plan to build awareness, interest, and consideration. Plan and manage integrated demand generation campaigns across different channels. , email campaigns, PPC ads, LinkedIn paid campaigns etc. to build pipelines. Experience in Account Based Marketing campaigns (less about the technology, but more about the thought process) Planning and organizing roundtables & events (ground events / webinars) either own or 3rd party to generate leads. Optimize campaigns to maintain channel efficiency. Identify new channels for developing the sales pipeline. Generate relevant content covering whitepapers, e-books, case studies, blogs, research reports etc. Develop key partnerships with third parties like research houses, technology partners, knowledge partners etc. for running joint marketing programs.<...