Rockstar is recruiting for a fandom-powered wellness brand creating functional powders for women who romanticize their rituals. The client sits at the intersection of wellness, culture, and storytelling, starting with the reading ritual and expanding into a broader universe of mood-first, aesthetically driven products.

The brand is not an afterthought. How it looks, sounds, collaborates, and shows up in the world is central to how it wins.

It is an early-stage, well-capitalized DTC brand with experienced founders and a clear path to scale. This is a foundational hire.

THE ROLE

The client is hiring a Director of Brand to build and steward the brand in close partnership with the CEO across every touchpoint.

The brand is both a founder- and community-led. The CEO brings a strong point of view on brand strategy, creative direction, and cultural positioning. This role is not about reinventing the brand from...