Position Overview
Become the driving force behind CLUB HARRY as the Director of Loyalty Program Strategy. This 12-month contract emphasizes developing engagement strategies and managing personalized marketing initiatives.
In this hands-on leadership role, you will shape lifecycle marketing and leverage data insights to enhance customer experience. Collaborate across departments to create actionable strategies, oversee CRM budgets, and lead a small team dedicated to maximizing customer satisfaction and retention.
Key Responsibilities: β’ Direct the CLUB HARRY loyalty program's evolution β’ Spearhead lifecycle marketing strategies across channels β’ Manage marketing technology platforms including Braze β’ Utilize customer data to create targeted campaigns β’ Oversee budget planning and data protection compliance
Requirements: β’ Proven record in retail CRM and loyalty strategies β’ Deep understanding of personalization and segmentation β’ Experience with tools like Talon.One and Tableau...