Develop and execute comprehensive marketing and communications strategies to enhance brand visibility and drive revenue growth for the property
Lead the marketing team and manage all aspects of digital marketing, including website optimization, social media management, email campaigns, and online advertising
Oversee brand positioning and ensure consistent messaging across all marketing channels and customer touchpoints
Manage public relations activities, media relations, and crisis communications to maintain positive brand reputation
Conduct market analysis and competitive research to identify opportunities and inform strategic marketing initiatives
Develop and manage marketing budgets, track expenditures, and measure return on investment (ROI) for all marketing campaigns
Create and implement promotional campaigns and seasonal marketing programs to maximize occupancy rates and revenue
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