Position Overview
Description We are looking for an experienced Director of Marketing to lead revenue-focused marketing strategies across digital platforms, retail channels, and product launches. This role is based in Miami, Florida, and requires a strategic thinker who can drive growth, optimize funnels, and scale brands effectively. The ideal candidate will bring innovative ideas and a data-driven approach to elevate marketing efforts in a dynamic and regulated industry.
Responsibilities:
β’ Develop and execute comprehensive marketing strategies to drive revenue and brand growth.
β’ Lead lifecycle marketing initiatives to enhance customer retention and engagement.
β’ Oversee digital campaigns, including funnel optimization and performance analysis.
β’ Manage relationships with advertising agencies to ensure alignment with business objectives.
β’ Plan and execute product launches and go-to-market strategies.
β’ Utilize data analytics to inform decision-making and improve marketing ...