Position Overview
**Job Description**
The Director of Marketing is responsible for creating and implementing an effective marketing program across all platforms that drive increased attendance to Stone Mountain Park. Additionally, this position manages the marketing team and oversees the advertising and digital agencies as well as serves as the brand steward for the Park. All other duties as assigned.
**Job Responsibilities**
? Develop and execute the annual marketing plan for all components of Stone Mountain Park including, but not limited to, Atlanta Evergreen Lakeside Resort, Stone Mountain Golf Club, Stone Mountain Campground, park attractions, events and festivals.
? Lead integrated marketing campaigns across paid media, digital marketing, CRM/email, social media, partnerships, public relations, and on-property promotions.
? Manage advertising strategy, media planning, agency relationships, and creative development to drive attendance, revenue, and brand aw...