Shape transformative media strategies for Universal Pictures as the Director of Planning at WPP Media. This role demands leadership in delivering impactful, data-led campaigns within a collaborative hybrid environment.
As a senior strategist, you will oversee all facets of media planning, ensuring strategies align with Universal’s marketing objectives. Your expertise in media channels will guide your interactions with investment and activation teams, while your insights will be pivotal in presenting results and recommendations.
Key Responsibilities:
• Oversee holistic media plans for film campaigns
• Ensure strategic consistency across multiple titles
• Analyze data and present actionable insights
• Manage execution and post-campaign reporting
• Coach a high-performing planning team
Requirements:
• Bachelor’s degree in Advertising, Marketing, or equivalent
• 8+ years of comprehensive media planning experience
• Strong grasp of various media channels and...