What You Will Be Responsible For

• Creative Vision: You set and own the creative direction for all knitwearMen’scollections, defining silhouettes, yarns,colors, and key items that express our brand identity.
• Trend Research: You dive deep into trends and consumer insights through store checks, social media, competitor benchmarks, and knit-specific forecasts to keep our collections relevant and forward-looking.
• Collection Ownership: You develop and manage seasonal collections in line with margin, quality, and market positioning targets, always balancing creativity with commercial success.
• Materials & Structures: You select yarns, knit structures, and finishes that reflect our aesthetic standards while meeting margin and sustainability goals.
• Cross-Functional Collaboration: You work closely with Product Development,Buying,Merchandising, and Sourcing toensurefeasibility, profitability, and smooth execution across the value chain.
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