Job Role:

The Brand Manager will be responsible for building and protecting the DishTV brand across India by planning and executing brand campaigns activities.

This role ensures that what DishTV says, how it looks, and how it shows up on-ground is consistent, relevant, and effective across regions, channels, and customer touchpoints.

Key Responsibilities

1. Brand Strategy & Positioning

• Own the DishTV brand positioning and ensure consistency across all communication.
• Translate business goals into clear brand messages for different customer segments and regions.
• Ensure brand guidelines (logo, colors, tone, language) are followed across ATL, BTL, digital, trade, and retail.

2. Marketing Communication (Marcom)

• Plan and execute integrated marketing campaigns across: Digital, print, outdoor, radio, trade ...