We are looking for an energetic, execution‑oriented Driver Marketing Manager to join our LATAM team. Your mission is to implement localized marketing campaigns that attract, engage, and retain drivers across our key markets in Latam.
Department: Global Marketing
Location: Mexico
Key Responsibilities - Campaign Execution: Implement and monitor driver marketing campaigns across the LATAM region, ensuring they align with the overall regional strategy.
- Metric Monitoring: Track and report on key performance indicators (KPIs) such as new driver acquisition (CAC), active driver rates, and retention.
- Channel Management: Support the execution of omni‑channel communications, including CRM (Push/SMS), social media, and local driver communities.
- On‑the‑Ground Coordination: Manage the logistics of local offline activations and driver events, ensuring high‑quality execution and brand ...