Role Purpose

Drive category growth and portfolio strategy for kitchen appliances by developing consumer-centric product roadmaps, differentiated propositions, and profitable SKU portfolios across channels. Work cross-functionally with R&D, Manufacturing, Sales, Marketing, and Service teams to ensure successful product planning, launch execution, and lifecycle management for V-Guard and Sunflame brands.

Key Responsibilities

• Build periodic intelligence on category trends, competition, consumer behavior, pricing, and channel dynamics.
• Translate insights into strategic inputs for segmentation, positioning, PRM development, GTM strategy, and marketing planning.
• Develop short-term, mid-term, and long-term product roadmaps for key kitchen appliance categories.
• Ensure clear product differentiation across price tiers and channels.
• Manage SKU portfolio planning, lifecycle management, and phase-outs.
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