RESPONSIBILITIES
The role reports to Social E-commerce Manager.
Your focus:
Develop and implement KOL screening strategies tailored for Coty luxury beauty brands, ensuring alignment with brand positioning, target audience and business objectives.Leverage existing KOL network and industry resources to establish and maintain connections with suitable live streamers, drive cooperation negotiation and partnership execution.Manage and nurture strong relationships between Coty brands and KOLs, safeguard brand interests, cooperation terms and campaign benefits throughout collaboration.Organize regular workshops and communication sessions to exchange insights between brand side and KOL ecosystem, share market trends, platform updates and performance feedback.Ensure Coty brands stay adaptive and competitive in the live streaming ecosystem by tracking industry dynamics and optimizing cooperation models accordingly. ...