Job Purpose:
To maximise digital revenue, occupancy, and profitability by driving direct bookings through the Banyan Living website and optimising visibility across Online Travel Agencies (OTAs) at the same time supporting omnichannel marketing campaigns to attract and retain customers.
Key Result Areas:
- Digital Strategy & Marketing: Plan and execute promotions, SEO, and paid digital ads to boost website traffic and conversion rates.
- Website Operations: Ensure the online store is secure, easy to navigate, and fully optimized across all devices.
- Data & Analytics: Analyze consumer behavior, track sales data, and make data-driven improvements to the buyer journey.
- Cross-Functional Leadership: Act as a bridge between Revenue, Marketing, Communicat...