- Responsible for the brand's business on Douyin,including live streaming and content

- Design key customer development strategy, determine the development goals, strategic focus and the main means to achieve

- Communicate with the Global DMI and Brands to manage the content of the sites and make sure the sites are suitable for brand image at the same time have e-commerce usability

- Initiate promotion and campaign online to drive traffic and sales

- Guidance, approval of the EC business customer promotion mechanism design and promotion plan

- Manage product inventory to ensure online stock