Location: Dubai

Main Responsibilities

Lead the development and execution of the Pure Players marketing strategy , ensuring strong alignment with brand calendars, key launches, and regional priorities.

Own the end-to-end online activation calendar , including campaigns, hero moments, and retailer-driven events.

Drive best-class visibility across all retailer touchpoints , including homepage takeovers, category placements, brand pages, newsletters, push notifications, apps, and social media integrations.

Negotiate and secure high-impact exposure packages with retailers, ensuring priority access to premium placements, seasonal campaigns, and key commercial moments.

Lead the execution of online exclusivities, pre-launches, and hero SKU amplification , positioning Pure Players as priority partners within the Shiseido ME ecosystem.

Ensure strong alignment between brand storytelling and reta...