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The EC Trade MKT Assistant Manager (hereafter “the role”) will plan and implement EC Trade MKT strategy, scope includes EC customers’ P&L management, promotion plan set up, key performance monitoring and EC key data update, etc.
EC Trade Marketing Strategy:
Closely work with EC team to set up EC trade marketing strategy by translating brand /portfolio strategy and priority to channel/customer growth plan and analyzing industry and competitors’ performance.
Responsible for tracking and achieving business targets and progress across all EC channels, including SI, SO, GMV, pricing etc. Business cycle set up and management, including but not limited to M+1 Plan & M-1 Review.