Overview
Reporting to the eCommerce manager, the eCommerce Content Coordinator will own the day to day management of the online stores, social media channels and brand content.
Responsibilities
- Manage the Shopify store: product uploads, collections, merchandising, on-site content, and optimise conversion
- Take ownership of Shopify performance and site metrics, identifying customer pain points, emerging e-commerce trends, and opportunities for improvement
- Monitor and report on key performance metrics including bounce rate, session duration, pages per session, conversion rate, and average order value.
- Produce monthly performance reporting across website metrics, EDM performance, traffic, top sellers, and underperforming listings
- Develop and manage social, EDM, and campaign content aligned with brand guidelines, including content calendars, scheduling, customer flows,...