TThis role analyzes performance of existing online initiatives and makes recommendations to improve/optimize traffic and sales.
Defines, develops and oversees the implementation of merchandising strategies for the company's online store/e-commerce site that drive sales.
Ensures positive brand recognition and customer experience.
Works with cross-functional partners to design promotional campaigns and other online initiatives.
Responsible for obtaining metrics that analyze the effectiveness and return on investment of digital marketing campaigns to align with the growth objectives.
To do so, this role monitors web analytic trends to identify usability challenges and new product opportunities.
This role may have a focus on the tactical data driven aspects of digital marketing.
**JOB DUTIES**:
- Evaluate/analyze market data
- Evaluate growth in new markets
- Research and Analysis
- Manage special projects
- Relationship development/Mgmt