The role of the CRM Specialist is primarily to drive execution of Email and SMS communications for Petbarn, and Greencross Vets. To be successful, the applicant must have a solid understanding of, and prior experience with, modern marketing automation solutions and a keen interest in the digital landscape in which Greencross Limited (GXL) operates.

The applicant understands the nature of a connected consumer landscape, spanning across multiple touchpoints and channels, and where effective optimisation necessitates granular personalisation and a deep understanding of the customers’ needs.

Campaign Execution & Data Management (60%)

• Follow briefs from Marketing for the creation of targeted audiences for weekly campaigns utilizing the GXL Marketing Stack. This will include omni channel comms that span across Petbarn and Greencross Vets.
• Forecast weekly send volumes for all Email and SMS campaigns.
• Scheduling and execution of weekly ...