We are currently looking for eCommerce Tracking & Data Insights Manager/Specialist with strong skills and proven experience for a full-time engagement.

 

Typical Day-to-Day Responsibilities:

+ Analyze user behavior across the entire conversion funnel (Landing Page → Product Detail Page → Cart → Checkout) using Google Analytics 4 (GA4), Matomo, and heatmap tools.

+ Identify drop-off points and develop actionable optimization hypotheses.

+ Plan, prioritize, and evaluate A/B tests and multivariate tests.

+ Create and maintain dashboards in Power BI or Looker Studio for various stakeholders.

+ Combine onsite analytics data (GA4/Matomo) with inventory data, pricing information, weather data, and internal performance metrics to generate meaningful business insights.

+ Collaborate closely with the Performance Marketing, Customer Experience (CX), and Operations teams to drive data-informed improvements.

+ Conduct ...