Drive demand generation media excellence as the Director at Electronic Arts in Redwood City, CA. Make a significant impact across the gaming industry with dynamic media strategies.
As the Director of Demand Generation Media Excellence, you'll report to the Sr. Director Franchise Media, with a critical focus on optimizing media capabilities across all EA franchises. You will lead a high-performing team specialized in transforming how we engage audiences. Your role includes innovation in channel strategies, leveraging AI, and aligning media investments across platforms.
Key Responsibilities:
• Collaborate with data-driven demand generation specialists
• Innovate strategies for EA’s campaign media
• Work with platforms to enhance media features
• Develop strategies based on industry updates
• Create a Media Investment Framework for budget alignment
Requirements:
• 10+ years in brand media and demand generation
• 5+ years influencing senior leaders
• Handli...